I’ll admit it, I don’t get activism. I don’t get the modern charity ideal. Today is Earth Day, and being one of the world of Twits, I joined countless internet slacktivists in making vague meaningless statements about the earth on Twitter. Actually, that’s not true, I tried pointing my measly group of followers to the EPA website that directs people to green energy providers in their state. No doubt it didn’t get much attention, and whatever…no biggie. What bugged me were the things that do get attention. There was some touting of a climate rally, much re-tweeting of a “how green are you” poll, and some talk of websites like this one where you are encouraged to buy a bracelet and get water to dying children (not that it has anything to do with Earth Day, but whatever).

Saving the world one fad at a time.

Now I have nothing against these causes, let me be clear. It’s all well and good. What I wonder about is the nature of activism in America. It all seems inextricably linked with commerce. If you aren’t being basically guilted into going to a TV or corporate website to be sold their products, you’re basically just buying something for status or fun and being told that a portion goes to something. Why doesn’t a corporation just donate their product to the needy group? Nope, sorry, they have to donate one thingy they plan to donate for every widget you buy!!  Look at Lance Armstrong’s yellow bracelet fad….there was a time when it was a must-have fashion accessory, but why couldn’t the money to make those bracelets have just gone to the cause instead of only a portion? Yeah, yeah, human nature…economics, advertising, blah, blah.

What about the rallies? Are they really convincing anyone, or just making people feel like they have control. Sometimes (like with tea party rallies) I hope it’s just the latter. But then make it a big event. Get the celebrities to show up! Get the corporations to donate free widgets for the attendees! Get politicians! Get Sting to sing a song! Make signs and chant chants! But in the end, what’s been changed? You’ve rallied for the environment, and maybe got some media attention. But what if each of those 50,000 attendees just went to the EPA website and told their electric company that they only wanted to buy green energy? What if they each got 2 friends to do the same? What if those corporate sponsors switched their companies to only green energy? Or what if they invested in green tech for their corporate offices and factories? Or what if they encouraged their employees to do the same? Or if they used that cash to pay the difference in price for every employee who switched?

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